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18 Reasons Why Businesses Fail and Effective Solutions (Infographic)

Having a ride on the entrepreneurial roller coaster can be a tricky thing. While thriving on profit-making opportunities, business owners often fail to cope with new challenges. As a result, they find themselves at sixes and sevens and this is why businesses fail woefully. And in the worst scenarios, they can’t even figure out what actually went wrong! Sounds crazy, right? Of course, running a business is no easy task. But don’t worry folks! Today, you’re going to know the main reasons for which most businesses fail. Wondering how this would help you? By identifying the main reasons for which most businesses fail, it would be easier to avoid them proactively. And for your convenience, effective solutions to those complications are also lined up that no one is going to tell you before you actually get into dire straits. So: What are the major causes of business failure? Just keep reading… #1 Poor Management Skills Your business can fail if you don’t possess quality management skills. Whether it’s about financial aspects or man management, poor administration impairs the entire process. Eventually, the overall aesthetics of the business gets affected due to bad management. Here’s how you can make the best use of management skills: Make good management decisions Have the vision to lead your organization Hire right people to delegate responsibility Supervise staffs regularly Resolve critical issues quickly Management of a business encompasses several activities: planning, organizing, operating, directing and communicating. Do these things methodically to prevent business failure. #2 Misplaced Focus The focus is the art of converging your efforts into functional activities. Entrepreneurs often think about making...

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20 Effective Ways to Keep Your Readers Engaged to Your Article (Infographic)

I am sure you will agree with me on this: It is painful for an author when his hard-work goes unnoticed, and readers completely ignore the effort that went into writing the article by going off the page in a mere span of 2 seconds. It hurts, right? Wouldn’t it be great if every person just could not help but remain engrossed while reading your article? I am sure it will be amazing for you if I tell you that following some easy steps will give you exactly what you were looking for all this while. Readers Attention! Today, readers not only want to be educated or enlightened by reading your article; they want to be entertained. The Simplest way to entertain them is by writing a high-quality content. Remember when you talk to your best friend? You listen. You ask. You laugh. What’s the bottom line? It’s an experience. Not just information. To make the readers part of your experience, you need to engage them right from the first letter and keep them engaged till the last letter. How will you build this Engagement with your Readers? It’s as simple as having a conversation. Now: There are quite a few BENEFITS if your Reader is listening to you: You drive more traffic to your page/content/website You position yourself as a good SPEAKER (not WRITER: remember? You are talking) It improves one-to-one relationship between your readers and you. As the Readers have vested their confidence in you, it gives you a more prominent voice. Want to know the best part in Engaging Your Readers? They keep coming back to...

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11 SEO Techniques and Strategies for 2018 (Infographic)

In the age of digitization, taking your business online has been crucial. However, just going online is not enough to grab the attention of your target audience. Even if you maintain all sorts of professionalism in your business website, it would remain incomplete unless advanced SEO techniques and strategies are implemented tactically. Wondering what those tactics are? Today, you are going to know some of the best SEO techniques that will help improve your website’s optimization (and traffic) remarkably. These are the exact SEO strategies that have helped to boost our organic search engine traffic (unique visitor) by 35.36% in just 30 days. As you can see, utilizing the proper search engine optimization techniques boosts the traffic and ranking substantially. Therefore, it would be a smart ploy to use effective SEO techniques to increase your website traffic FAST. Just keep reading… (1) Make Your Site Super-Fast Web users don’t have that much patience to wait for websites, that take too much time to load. As a marketer, put yourself in the customers’ shoes and think about it: How long will you linger over a slow-loading site? Of course, not for long! Without speed, there is nothing. So, here’s the deal: Optimize the formats and responsive sizes of the media that you have uploaded onto your website, and eliminate loose links and pointless data that slows down loading time. Remember: it’s a race. And most importantly, Google has publicly confirmed that website loading speed is one of the major ranking factors that Google uses. You can use one of the following tools to check your website loading speed: Pingdom or GTmetrix...

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Digital Marketing and Its 13 Benefits to Drive Your Business Growth [Infographic]

Marketing is all about connecting with your audience in the right place at the right time. In the age of digitization, your best strategy would be to meet your customers online where they are already spending much time. Digital platforms are increasingly getting associated with marketing schemes and everyday life. In such circumstances, it’s essential to understand the key benefits of digital marketing. By incorporating technology-focused strategies into marketing, business owners can gain better outputs easily. So, What Exactly is Digital Marketing? Digital marketing is the promotion of products/services via various forms of electronic media, mainly based on the internet. Basically, the definition of digital marketing refers to all of your online marketing efforts. Many businesses have already experienced advantages of digital marketing over traditional marketing. Unlike traditional marketing, it involves the use of channels and methods for a proper understanding in the real-time scenario. Thus, organizations can analyze marketing campaigns and implement necessary steps accordingly. Regardless of what your company sells, digital marketing can work effectively for any industry. With digital marketing, you can see results much faster than you might with offline marketing. The interactive nature of digital marketing strategies helps companies to grow their client base in a short span of time. Are you still wondering why digital marketing is so important? If so, keep reading… Here are 13 advantages of digital marketing that will surely help you make the right decision for your business. (1) Strategize with The Valuable Data and Analytics With digital marketing, you can have an idea of the exact number of people who have viewed your website’s homepage in real time....

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SEO Tips for 2017: 39 Experts Share their insights on SEO

Today, you are going to see some of the greatest SEO tips and tricks for 2017. The best part of the article? These latest SEO tips and tricks are given by some of the established and renowned SEO experts in the industry. You probably know that SEO has been changed dramatically over the few years. Tactics like keyword stuffing, thin content, building spammy and irrelevant backlinks to achieve rankings in Google are long gone. So, you are probably wondering what SEO techniques are the most effective nowadays. Today, Google honors only those websites, who follow their guidelines and satisfy users. Well, if you’re not getting the traffic you want, and also want to take your SEO to the next level, then, these experts’ Search Engine Optimization tips will help you get where you want to be. Our SEO team has asked 39 SEO experts one simple question: Which 3 SEO tips do you recommend for 2017? They happily gave their answers. Do you want to know what they answered? Are you curious to know the best SEO tips and tricks for 2017? If so, Keep reading… Chris Makara Brian Lang Rohan Ayyar Marcus Miller Ashley Faulkes Josh Bachynski Nick LeRoy Jordan Kasteler Dave Schneider Felix Tarcomnicu Michael Karp Pratik Dholakiya Harris Schachter Travis Causey Annalee Peters Zac Johnson Marie Haynes Michael Cottam Kevin Cotch Venchito Tampon Fervil Tripoli Justin Herring Loz James Patrick Coombe Chris Dreyer Freddie Chatt Sean Malseed Evgeniy Garkaviy Aaron Agius Tor Refsland Jake Bohall Shari Thurow Gabriella Sannino Jason Quey Marius Kiniulis Rintu Biswas Tom Pick Philip Blomsterberg Adam Rowles Chris Makara (Digital Marketing Strategist)...

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205 Google Ranking Factors – Ultimate SEO Checklist for 2018 (Updated)

Ranking your page high in Google should be your first priority to ensure the success of your online venture. Question is: How many ranking factors does Google use? Research reveals that there are over 200 Google ranking factors. However, recently, a Search Quality Senior Strategist at Google reveals that there are top 3 ranking signals in Google’s search algorithm. (1) Backlinks (2) Content (3) RankBrain Anyway, if you are curious enough to know how to rank your website in Google, then you are on the right page to find the complete list piled together. However, the catch here is that some elements are true, some are controversial, whereas there are other search engine ranking factors that are just some weird speculations of the SEO nerd. Read on and get the complied and comprehensive information about the Google’s SEO Ranking Factors. Dominated by the Domain 1. Myth of the Aging Domain Google engineer, Matt Cutts claims that in Google algorithm domain age is an insignificant factor. Good content matters more than the domain age in the long run. 2. Usage of Keywords in Domain Having keywords in the domain is a relevant signal where the keywords appearing in the content, albeit well incorporated, positively affect the search results. 3. Use Keyword as First Word of Domain Get the extra edge over others by starting the domain name with the targeted keyword! This is a crucial and an indisputable keyword ranking factor that can boost your site’s ranking on the search engines. 4. Domain Registration Length Google’s Matt Cutts said, “To the best of my knowledge, no search engine has ever confirmed...

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104 Useful SEO Interview Questions & Answers: A Beginner’s Guide to SEO

SEO has been the ultimate buzzword in the digital media for quite a long time. From content marketing to attracting heavy traffic to any websites and ensuring the success of any social media campaign, SEO is the key to success! SEO has a world in itself; it contains a vocabulary and language of its own with a highly evolving history. The functionality of SEO is quite difficult to interpret, yet so unique! Yet, our search on the Google trends show how consistently SEO has been in demand among global corporations. It means you can have lucrative career in SEO if you know how to make it work! Interested to know more about SEO? Ask any corporation about it, and after a few hours, you will find yourself completely baffled! Ask any SEO expert about it, and they will try to educate you with its tough technicalities! That’s why I have shared some basic SEO interview questions and answers in a lucid manner which are sure to help you understand it better. I have enlisted here 104 useful SEO interview questions asked by top employers. So, you do not need to go around compiling information about SEO before your interview. Discover all you need to know with these latest SEO questions and answers and embark on a successful SEO journey! Keep digging! 1. What is SEO & why is it so important? Ans. In simple words, SEO or Search Engine Optimization denotes to any activity performed for the improvement of Search Engine rankings of websites, products, services or other content. It shows unpaid results which is also referred to as...

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Top 16 Reasons You Should Hire a Virtual Assistant Today

“Every successful individual knows that his or her achievement depends on a community of persons working together” – Paul Ryan Nowadays, business owners are looking for avant-garde and supportive solutions for generating more and more profits. Entrepreneurs, who succeed with their business ventures, perform two things very well: They proceed with business objectives strategically. They make optimal utilization of the available resources in the pursuit of profit, and remain positive on the outcome. As your business starts to grow, you keep facing too much of workload. At the end of the day, you think: “How can I manage that pressure on my own?” If you analyze this situation well, you would understand that you need a better alternative to hiring a full-time employee. So, what is the best option for you? Seek help from expert virtual assistants and achieve more than your expectations. Wondering who are Virtual Assistants? In simplest sense of the term, virtual assistants are self-employed experts, who work for clients from a remote location. With specific skills sets, they can serve multiple clients and work on different projects. They work according to the specifications provided by the client, and offer a wide range of affordable services. With their top-notch assistance, you’ll get things done easily within the deadline. Want to find out the top reasons to hire a virtual assistant for your business? Just keep reading… Reason #1: VAs Can Drive Business Growth Admit it – no entrepreneur is a Superman! You cannot work on all the tasks yourself. Having an EXTRA HAND on projects is essential to your business growth. Remember one thing: COLLABORATION is...

How to Become a Successful Virtual Assistant: 9 Simple Steps [Infographic]

Everyone dreams of working with a successful organization and becoming a contributor to its success in the long run. But, the trick is to find a job role which helps you to connect with a global clientele and offer the services that all the individuals as well as business entrepreneurs need. Thinking that getting such a job is hard? Not at all! Choose a profitable as well as convenient career with virtual assistance! Among all other designations, virtual assistance has been slowly assuming considerable importance even though it is not bound within the office setting. So, what is a virtual assistant? In simple words, a virtual assistant is a self-employed expert with specific skills who can serve multiple clients and work on different projects each day while operating from a remote location. Moreover, the job role is not conventional at all. A virtual assistant can execute all the tasks of any part-time or full-time personal or office assistant. They work as per the specifications provided by the client and offer a plethora of affordable services such as online market research, web development, content creation and documentation, data entry, call answering, social media marketing, email management and many more. You need to have the right combination of managerial and communication skills to stay at the top in this industry. Apprehensive that such a unique job profile might not just work for you? Don’t worry! Virtual assistance, as a career, holds great promise, if it is pursued with the right strategies because it enables you to become an independent worker with a preferred work schedule in some chosen setting. Want to...

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