Market Research

The ever changing flux of the business landscape seldom offers respite to marketers overwhelmed by the priorities of a business. With an efficient market research plan, you shall be able to save yourself from losing the thread and gainfully make an impact in any emerging scenario.

For every single business that wish to strive, a qualitative and quantitative market research is necessary for dealing with the odds before they can even occur. Additionally, it helps you stay focused and prepare for the challenges to stride over.

How we can help

  • Quick report generation for specific queries through extensive secondary research.
  • A full-fledged CATI (Computer-assisted telephones interviewing) & CAWI (Computer Aided Web Interviewing) services for a range of consumer and industrial surveys.
  • Quality check and subsequent analysis for every bit of data captured to ensure accuracy levels are reached.
  • A dedicated project manager for every single project, working as a single point of contact to provide daily, weekly and monthly updates.

Our research avenues include:

  • Competitor analysis
  • Company profiling
  • Data analysis
  • Business market research
  • Qualitative market research
  • Quantitative market research
  • Primary and secondary market research & market surveys
  • Global market research
  • Consumer market research
  • Medical market research
  • Retail market research
  • Healthcare market research
  • Automotive market research
  • Food Market research
  • Construction market research
  • Technology market research
  • IT market research
  • Advertising market research

How we work


As a follow up measure to the initial discussion, the primary objectives of the research are identified.


Individuals with the right amount of skillset are assigned to the project and an appropriate strategy is adopted. It includes:

  • Web Based Research / Desk Research / Secondary Research
  • Questionnaire Design - Based on study of Research Objectives
  • Data Collection - Online Programming (CAWI) and CATI
  • Buying existing data


Capturing/Recording data by employing a variety of options ranging from MS Excel to statistical packages such as SPSS and SAS. It includes:

  • Data Analytics - Use all tools mentioned in SPSS
  • Web surveys - design, development and hosting
  • Telephone surveys
  • Email surveys
  • Secondary data collection

    Information Analysis
  • Statistical analysis using standard packages
  • Significance testing
  • Conjoint analysis
  • Cross-Tabulation
  • Linear Regression
  • Non-linear Regression
  • Conjoint Analysis
  • SEM
  • Cluster Analysis
  • Association Analysis
  • Cross tabulation
  • Weighting
  • Regression & Correlation
  • Discriminant Analysis
  • Canonical Correlation
  • Neural Nets
  • Factor Analysis
  • Multidimensional Scaling
  • Time series Analysis

* All reports generated are in accordance with global reporting standards.


  033 400 144 53

  (212) 913-9208

  (02) 8003 4745

  020 8144 5216