Online Marketing
Tips and Entrepreneurship Strategies

To make you understand better: How to use a VA (Virtual Assistant, Human!)

You: (Thinking thoughtfully to yourself) I am overwhelmed with mundane day-to-day tasks and I really really need someone to take them off my hands! I want to focus more on tasks which only I can do. Should I hire an assistant? Hmm, how should I go about it? Inevitably, when you conduct an online research on Google to find yourself an assistant in an endeavour to offload some of your daily tasks, you’ll come across some terms like “virtual assistant”, “virtual secretary”, “outsourcing”, etc. To the completely uninitiated, these terms may seem a bit daunting at first. But, that’s why I am here exactly – to explain the ins and outs of virtual assistance to you 🙂 When I say “Virtual Assistants” or “VAs” in short, I mean human assistants, not Alexa or Artificial Intelligence (AI) applications on your smartphone or computer. Virtual assistants are folks just like you and me who have 9-to-5 jobs and friends they like to chill with on weekends over beer and pizza. People who like to binge-watch TV series on Netflix and sometimes hate Mondays just like you and me. I have noticed a prevalent misconception about VAs that they’re freelancers (office-job-free folks) or single moms or digital nomads. But that’s not completely true. The adjective “virtual” is added to their profession because they work virtually or remotely. They cannot meet you physically over a cup of coffee (you could share a cuppa over Skype though). Btw, I forgot to mention — I am one of them and conversing with you from my office, sitting in my nice and cosy chair! Throughout my...

Importance of Consistency in Marketing (2019 update)

“Success- Easy to attain but difficult to maintain.” January is a month when everyone is in a dynamic mood to welcome the new year. However, this month also comes with the emotional and financial hangover from December’s holiday spirit. For most businesses, January means a break of branding and other promotional activities. However, for brand consistency of your business, marketing year-round is crucial. With the advent of business software and high-speed internet, creating a successful website has become much simpler. Establishing a brand name in the digital platform isn’t rocket science anymore. Also, the availability of endless mediums, content and social media channels are influencing business dynamics and annual marketing plans, which are experiencing rapid modifications. Today’s digitization has created a strong impact on every business, irrespective of its type and size. According to different studies, present-day customers spend most of their time on digital media. They research thoroughly on the products before making a purchasing decision. Thus, we can state that marketing campaigns on social media platforms have a major influence on the brand establishment. A well-designed campaign can be attractive but doesn’t serve the purpose without consistency. So, why is consistency important in marketing? Before understanding the importance of brand consistency, we must learn the purpose of branding. Branding is a marketing practice that aims toward building awareness and developing trust amongst the customers. Brand consistency plays a crucial role to attain the same. The more consistent your approach is in promoting your brand, the more you stay on top of your target audience’s mind. You must be accustomed to your own brand guidelines, refer to each...

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Top 16 Reasons You Should Hire Virtual Assistants Today

“Every successful individual knows that his or her achievement depends on a community of persons working together” – Paul Ryan Nowadays, business owners are looking for avant-garde and supportive solutions for generating more and more profits. Entrepreneurs, who succeed in their business ventures, perform two things very well: They proceed with business objectives strategically. They make optimal utilization of the available resources in the pursuit of profit, and remain positive on the outcome. As your business starts to grow, you keep facing too much workload. At the end of the day, you think: “How can I manage that pressure on my own?” If you analyze this situation well, you would understand that you need a better alternative to hiring a full-time employee. So, what is the best option for you? Seek help from expert virtual assistants and achieve more than your expectations. Wondering who are Virtual Assistants? In the simplest sense of the term, virtual assistants are self-employed experts, who work for clients from a remote location. With specific skills sets, they can serve multiple clients and work on different projects. They work according to the specifications provided by the client and offer a wide range of affordable services. With their top-notch assistance, you’ll get things done easily within the deadline. Want to find out the top reasons to hire a virtual assistant for your business? Just keep reading… Reason #1: VAs Can Drive Business Growth Admit it – no entrepreneur is a Superman! You cannot work on all the tasks yourself. Having an EXTRA HAND on projects is essential to your business growth. Remember one thing: COLLABORATION is...

104 Useful SEO Interview Questions & Answers for 2019: A Beginner’s Guide to SEO

SEO has been the ultimate buzzword in the digital media for quite a long time. From content marketing to attracting heavy traffic to any websites and ensuring the success of any social media campaign, SEO is the key to success! SEO has a world in itself; it contains a vocabulary and language of its own with a highly evolving history. The functionality of SEO is quite difficult to interpret, yet so unique! Yet, our search on the Google trends show how consistently SEO has been in demand among global corporations. It means you can have lucrative career in SEO if you know how to make it work! Interested to know more about SEO? Ask any corporation about it, and after a few hours, you will find yourself completely baffled! Ask any SEO expert about it, and they will try to educate you with its tough technicalities! That’s why I have shared some basic SEO interview questions and answers in a lucid manner which are sure to help you understand it better. I have enlisted here 104 useful SEO interview questions asked by top employers. So, you do not need to go around compiling information about SEO before your interview. Discover all you need to know with these latest SEO questions and answers and embark on a successful SEO journey! Keep digging! 1. What is SEO & why is it so important? Ans. In simple words, SEO or Search Engine Optimization denotes to any activity performed for the improvement of Search Engine rankings of websites, products, services or other content. It shows unpaid results which is also referred to as...

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16 Content Marketing Strategies to Boost Your Search Traffic in 2018

Content Marketing offers a huge opportunity to the businesses that are trying to establish their base on the digital platform. But, to attain the same, your business website needs to be competitive enough to beat the online game of attracting consumers. Thus, being an online entrepreneur, you must learn about some of the best content marketing strategies, which can take your website to new heights and enhance profit accordingly. This article will focus on different tactics that you can introduce into your content marketing campaign to connect with your target audience and boost your website’s traffic. However, before we jump into the topic, let’s find out the importance of content marketing in making your website rise above the competition. Content Marketing is crucial for modern day businesses as it helps you to grow your audience and establish your credibility. Develop high-quality content to enhance your website’s ranking in search engine pages organically. Marketing an authoritative, credible and verified content helps you to enhance your brand image and build trust. Building a good relationship with your audiences is vital to driving traffic to your website. Content marketing assists you to connect with your followers effectively by allowing you to educate them about the product or the service. Lastly, content marketing eases the process of conversion. With high-quality, relatable content, you can influence your followers to purchase your products or services. The demand for good content is immense in this competitive market. Digital customers find content to be a reliable source for product research. Thus, whether you are looking forward to driving huge traffic or willing to monetize your website, an...

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What is a strategy and what is not?

The word “strategy” has become a cliché in the corporate world. It often gets misquoted or defined wrongly.  It won’t be an overstatement to say that it evokes a sense of materialization. Hence, it’s crucial to understand its purpose and preparation. A business strategy comprises plans, choices and decisions. It’s essential for any company’s growth and profitability. And like any other piece of work, it could be a good one or a bad one, positive or negative — a blueprint of either construction or destruction! To keep it to your advantage, and bypass any sort of misunderstanding, you must know what is NOT a strategy. For instance, our vision, goals and ambitions to ascend to any corporate pedestal ought not to be considered as a strategy. These feelings or ambitions would remain mere fantasies if we don’t devise a strategy to reach the pedestal. Similarly, budgeting, data analysis and forecasting are not to be considered as strategies in themselves. Though data does play a crucial role in preparing a strong strategy and improving our performance, it can’t be presented or referred to as any sort of complete strategy. It’s just an ingredient, not the entire dish. Our desires can be considered as our aims, and our strategies should be built on the “hows” to achieve those desires.   Here are some pivotal questions that you should ask while preparing any strategy:  Does your business rely on limited products or services? What are the revenue–generating aspects of your business?  Does your business revolve around a handful of clients or distribution channels? What are your priorities (internal and external) in terms...