Keyword metrics are a form of calculation that measures the importance of keywords based on various factors of assessment.
Keyword metrics give us an exact tally of numeric data points that offer an understanding of the efficiency and possibilities of keywords in search marketing. They assist in determining the most important keywords for your company and finding the top opportunities for optimization. These metrics tell us whether or not a keyword deserves targeting.
Keyword metrics are of great importance because they remind us that not all keywords are worthy of having content created for them.
While scanning and scrutinizing potential keywords for your search engine marketing (SEM) campaigns, it is important to be clear about a few simple things. Some keywords may not be as crucial or relevant to your target audience compared to some other keywords.
Here is a more simplified and better way of determining the essential keyword metrics:
Relevance to your audience:
Specific keywords may not match your audience's interests, choices, tastes, preferences, requirements, or actions. For example, a keyword with a high search volume may not go hand in hand with the respective interests, issues, or queries your audience is looking to resolve.
Level of Competition:
Numerous keywords may have a high level of competitiveness, particularly those general or applicable across an entire industry. Attempting to rank for these highly competitive keywords typically demands significant resources and hard work, with no assurance of achieving top positions. Balancing competitive keywords with less competitive ones is crucial for achieving visibility and ranking. A haphazard stuffing of keywords in an incoherent manner is not going to get you anywhere. Therefore, to succeed, strike the perfect balance between potential and prospective keywords.
Potential or Future Value and Effort:
Some keywords, although they might look enticing and interesting, may not provide enough value to make the effort worthwhile in the long run. This may be because of a lack of search interest or low-profit potential. Evaluating the possible effects of focusing on these keywords in comparison to the required resources for optimization is crucial. It has happened to me several times. At face value, a keyword seemed very appealing to me, but in the end, it didn’t turn out to be viable at all.
There are several keyword analysis tools in the market that help us in keyword analysis. The “Keyword Magic Tool” and “Keyword Overview” tools are great options from the house of SEMrush when it comes to evaluating the importance of keywords based on their metrics.
But after all the evaluation and analysis, you will eventually come across certain appropriate keywords that will be best suited for your site.
Keyword metrics are your go-to tool for filtering through options and picking the best keywords.
In this guide, we’ll dive into the six crucial keyword metrics every Search Engine Optimized piece of content needs to have when it comes to keyword optimization. We’ll also show you how to find the perfect keywords for your website right now.
Search Volume
Search Volume refers to the average number of times a particular keyword has been searched for in a given month. A higher search volume points to a higher level of mass appeal or popularity enjoyed by that particular keyword or keywords.
Targeting such keywords that have a very high volume of searches can lead to more traffic for your website.
Keyword Difficulty or KD
Keyword Difficulty highlights how hard or difficult it would be to rank higher on Google searches if you use a specific keyword. If the keyword difficulty score is higher, it means you will have to put in an equally higher amount of effort to make it rank higher.
Almost all SEO analysis tools give you an option to analyze the difficulty score.
The Intention Behind The Search
Search Intent is the motive that lies behind a particular search query.
This is not a stipulated “metric” in a conventional sense but equally important.
High search result rankings are considerably more likely to go to content relevant to the searcher's goal.
Common Search Trends
A keyword's growing popularity is marked by its search trend.
It reveals to you whether interest in a subject or keyword is increasing, decreasing, or staying the same. A downward trend could mean that, over time, the keyword's relevance is eroding. Thus, it might be acceptable to deprioritize this term.
Conversely, an increasing trend indicates a growing level of interest in the keyword. This suggests that focusing on that keyword and getting in early would be a smart idea.
Cost Per Click (CPC)
The amount that advertisers pay for every click on their adverts for a particular keyword is displayed as the cost per click.
CPC might differ greatly amongst industries. One specialty may have "high" CPCs, while another has ordinary CPCs.
SERP Features
When selecting keywords, it's crucial to take SERP aspects into account since your exposure might be greatly impacted by SERP elements. SERP features are certain idiosyncratic elements that appear on Google’s Search Engine Results Page
Pedestrian examples of these SERP features include “Featured Snippets,” “Video Carousels,” “top and bottom ads,” “Rich Snippets,” “Local Pack,” Image Packs,” “Knowledge Panels,” “AI Overview,” and a lot more!
Should your keywords activate SERP characteristics, you could perhaps increase your visibility.
Why Do Keyword Metrics Matter?
1. Guiding Content Creation in The Right Direction
In order to find resonating keywords and incorporate them into your content, you need to be aware of the search trends and search requirements of your target audience.
As a content writer or keyword analyst, you might feel lost during keyword research, trying to figure out which keywords will prove to be the best ones for your content, but unable to determine that based on your own discretion. Since keyword metric tools are tried and tested, they provide proven insights about search volume, search density, and search trends that can help content creators across platforms align their content and keywords with the particular needs, requirements, and interests of their target audience.
2. Streamlined SEO Efforts
SEO is mainly focused on giving your content or website the maximum possible visibility and prominence in the search engine results pages (SERPS). This is extremely important to drive traffic to our websites, and keyword metric tools and keyword metric indicators help us evaluate which keywords will make or break your content’s SEO efforts.
3. Competitor Analysis
In order to get a closer look at the competitive landscape, you don’t need to snoop around, turn into a detective, or hire a spy. Keyword metrics can do all of that and more for you just through the click of a button by tracking the performance of your competitors and analyzing the effectiveness of keywords that are driving traffic to your competitor's website or content so that you can use it as an opportunity to evaluate your own competitive strategy.
5. Friendly User Experience (UI)
If you have a clear understanding of how keyword metrics work, it can help you further enhance the user experience on your website. Not just the user experience, you can also use keyword metrics to further modify the user interface by using impactful keywords as clickable buttons that will direct users to your desired products or services that you offer.
Think of your website from a random visitor's perspective and try to determine what would attract visitors' points of view and lead them where you want them to be.
Combine the power of keyword metrics with MyTasker’s unparalleled SEO and keyword research services. Our team of SEO specialists will analyze your market, uncover high-impact keywords, and optimize your content to drive targeted traffic and increase your rankings. Don’t get lost in the digital crowd — stand out and succeed!
