The beauty of technology lies in the frequently emerging trends. Therefore, marketers are always on the edge to figure out what the future holds. Nearly five thousand people search the phrase ‘Digital marketing trends’ every month. Checking the current breakthroughs and digital landscape advancements, any layman could foretell the dominance of AI in marketing fields.
Let us jump right into the top emerging digital marketing trends in 2023 and learn how you can implement them in your own marketing strategy.
Emerging Trends in Digital Marketing
Our list of predictions depends on the current scenario. We ensure to add timeless trends that will be relevant for a long time and you will be certain to get up-to-date information with us. Stay ahead of competitors, identify as a distinguished brand, and increase discoverability following these latest marketing trends.
Let us glide through amazing trends for 2023:
The Dominance of Artificial Intelligence
AI is taking leaps in terms of advancement and you can leverage its power to ace your marketing strategies. You can use AI for digital marketing, write codes and content, perform image searches, voice searches, etc. In the year 2022, DALL-E, a tool that could generate images based on text commands took the world by surprise. Using the tool, digital marketers could create apt images that describe their blog content or landing page content well.
The world was in a frenzy when ChatGPT and GPT-4 were available in the public domain. People were taking its help to write exams, stories, resumes, blog post content, etc. Its creativity does not just stop here, you can use the tool to improve your marketing strategy as well.
Both these AI tools are trained on machine learning to generate impeccable results. Consequently, these tools are intuitive and prompt.
Another noteworthy tool called Jasper utilizes AI for copywriting. Best AI tools for digital marketing still need human intervention to function at an optimal level. Therefore, it is vital to introduce it to your content team so they can integrate its positives into the content marketing strategy.
Let the Influencer Shout You Out
The influencer marketing agenda was simple when it was all new. Businesses could strike a deal with influencers who had massive followers. These influencers would inadvertently promote your brand to their followers, and you gain conversions.
But presently, Internet users are aware that their favorite influencers are promoting sponsored items. In addition, the idea of transparency propagated by several consumer rights laws mandates the mention of ‘sponsored content’ on promotional videos.
As a brand, you must find a perfect social media influencer who works in the same niche. They should have a stable followers list. Ensure that their posts are genuine, authentic, and relevant. People are more inclined to trust these influencers who have strong opinions.
With the accessibility to social media channels and the ease of navigation, there is a rise in social media influencers everywhere. A great social media influencer possesses skills and delivers strategies to improve audience engagement and outlook.
Trust the Magic of Personalization
There is a maddening race among brands to grab your attention. For instance, for every detergent, there are 3 to 4 brands actively advertising hoping to get into your good books. You will look at countless ads frequently populating your feed.
A marketer’s job is to not only showcase a product or service but also to identify and address common issues your potential customer may face in the future.
Personalization means making your advertisements in such a way that they directly speak to dedicated customers. When you receive a marketing message, you know it is designed or written just for you. Generic marketing messages get lost in the inbox. A basic analysis of the potential future risks and threats in the target market helps to strategize and promote your services to resolve audience problems.
To learn what your audience really wants, you can perform social listening. Conversational marketing is a great social selling technique. Participate in several public groups on platforms like LinkedIn and Facebook to understand your customer’s pain points.
You can send personalized messages through emails, LinkedIn, Instagram, and any other social media channel. Make sure that you have segmented your audience well before sending a message.
Go Large with Short-form Video Content
TikTok broke the Internet globally with the introduction of short-form videos. Businesses soon realized the immense calibre of short-form video content in the marketing and advertisement field. Renowned platforms like YouTube, Facebook, and Instagram followed this path and created their short-form video sections.
You can bring your brand into the limelight with short-form video content product promotions. A Study conducted by MS University's Department of Statistics suggests that GenZ spends at least 3 hours every day consuming short-form content across different platforms.
It is worth noting that short-form content is usually optimized for small screens or mobile devices. Nevertheless, make the content friendly for all screen formats and devices.
Promote Your Business Across all Social Media Channels
The impact of social media marketing is far-reaching. With different platforms popping up, it is crucial to be omnipresent on these socials. TikTok has shown immense potential in the past and continues to adapt to changing times.
You should develop a posting schedule for your social media pages to target specific audiences on select platforms. Some great posting platforms are LinkedIn, Pinterest, Facebook, Instagram, Twitter, WhatsApp, Mastodon, etc.
LinkedIn is a powerful tool that houses multiple businesses, professionals, job seekers, motivators, and learners. The elite audience at LinkedIn is there with a purpose and they mean business.
LinkedIn launched its educating branch to help people upskill and land a high-paying job. The Premium version is a pretty expensive subscription. Nevertheless, nearly 39% of LinkedIn users choose to buy the subscription.
In 2023, LinkedIn cannot just pass unnoticed. Build a wonderful marketing strategy to entice your audience on the platform and make some sales.
Search Engine Optimization
Google has recently revamped its algorithm and announced a new era. Google has introduced several changes that modify the keyword-stuffing picture altogether. The new and smart algorithm works to identify SEO-pleasing metrics and content that only has these attributes without any other backup strategy. The whole point of search engine optimization is to make the content human-friendly and not bot-friendly. Nevertheless, creators have the liberty to do both.
Keywords play a pivotal role in helping a website rank. However, it is also true that there needs to be a balance. Inserting more keywords than necessary can have the opposite effect on the rankings. One great way to achieve a good rank for your website is by incorporating answers to all the user-asked queries instead of worrying about backlinks or keywords in the meta descriptions.
2023 revolutionized the digital marketing landscape. The older tactics such as keyword stuffing SEO, buying spammy links, and using black-hat SEO strategies are now obsolete.
Zero-click searches are a modern-day trend in AI for SEO. Zero-click searches mean when a user tries to look for something, Google features the relevant portions from your content as a snippet. As a repercussion of this, the traffic drops tragically. So far, there is no way we can combat such a situation.
It is only possible to avoid zero-click searches with enticing content that compels readers to visit your website and learn more. Also, always remember some users only want information and not subscriptions.
Customer Support
“The customer is always right” – this is the agenda most businesses follow. In the digital era, it is even more critical. Traditionally, when a customer did not like your product, they could leave you feedback in person. Also, they might share their experience with their friends and family. But today, people are leaving feedback and reviews on a public forum where everybody can read it. A couple of bad reviews can ruin your game. Given the wide range of options available today, it won’t take a minute before a loyal customer jumps ship and buys from another brand.
Considering these aspects, there is a pressing need to prioritize digital marketing. We should emphasize improving the customer experience in every possible way. Let us keep the following things in mind while perfecting the customer experience aspect:
- Be transparent and share the crucial information
- Include chatbots to resolve their queries faster
- User-friendly webpage interface
- Fast loading speed
- Keep a crisp and concise site structure
Enhanced customer support will always be an excellent marketing trend for years and years to come.
Digital Marketing Ethics
In 2023, let’s not indulge in promoting and creating unethical marketing strategies. Marketers have to make conscious and deliberate choices to get rewarded.
Customers are driven by ethical morality and honesty. Today, people, in general, are aware of environmental hazards the manufacturing industry can havoc on the world.
Boldly propagate your brand's missions and visions. In the process, you might lose a few customers Eventually, you will nurture a strong brand with a loyal and long-lasting customer base. For instance, if your brand stands for inclusivity, you can preach it in your marketing campaigns. You get a chance to build a foundation with multiple inclusive groups worldwide.
It is imperative to communicate your ideas clearly and effectively. Suppose, you market yourself as an inclusive brand and your products do not cater to all sorts of colors and sizes, your inclusivity claims pass on as a pretense.
It is reportedly found that brands are shifting towards a Cause Related Marketing scheme. Which involves them associating themselves with a philanthropic cause. For example, going cruelty-free or planting a tree for every purchase you make. Even though it is true that they get immense support in terms of tax-deduction they are saving the world at the same time.
Inclusive Marketing
Being inclusive is the need of the hour. Brands that fail to include minorities in their marketing messages are missing out majorly on a crucial aspect.
Think about all people. For example, if you are a SaaS or online business ensure that your website is adjusted for the visually impaired.
Inclusivity is not restricted to disabilities and minorities. As per a study conducted at Nelson, it has been found that 59% of people from the black community prefer to buy products from brands that feature people from their identity group in their marketing strategy. Target all your potential customers irrespective of their community, ethnicity, and culture.
Going cross borders with marketing, you must learn what will work best with the people in that specific region, and craft your marketing messages accordingly.
Google Analytics 4
Google Analytics 4 is a new and advanced version of the Google Analytics Universal which was replaced by the former on July 1, 2023.
Google Analytics 4 is a more streamlined analytics option that can trace the journey of a customer with your brand across devices, platforms, and sessions. It allows more accurate data for conversions and customer targeting. The navigation and usability are also simplified to provide support to all users.
This AI-powered tool also facilitates user data protection and is designed by keeping data protection laws and rules. Therefore, you won’t have to worry about compliance issues.
Google Analytics 4 gives you valuable insights based on which you can frame an impeccable marketing strategy.
Gen Z
The present GenZ is tomorrow’s future. They will soon be the adult audience and going to be your potential customers.
It is important to note their purchasing tendencies, which are strikingly different from the millennials. Being more active on social media and being more aware of the digital landscape, they are more inclined to experiment with new brands.
They purchase with a different mindset altogether. So, as a brand are you aware to adapt to deliver to the demands of the changing audience?
It is crucial to evaluate your business strategy from time to time. Monitor your analytics tools. Try to keep a check on which age group is your frequent visitor. Update your website to make it more modern to suit the tastes of an evolving generation.
Conclusion
Following digital marketing techniques is an excellent way to spice up your marketing strategy for the better. Analyze the marketing trends that are favorable to your brand and drive a change that seeps right into your core team.
AI with its machine learning capabilities is in a state of constant development. Many tools will help to fuel your ideas in difficult situations. Learn their uses and benefits for your business in the long run.
If you need some help devising a winning digital marketing strategy for your business, MyTasker is here to help you. We explore all possibilities and invest skills and expertise to grow your business like never before.
