It’s a known fact people tend to remember visuals more vividly. And that’s exactly why most people prefer to watch movies, series, or reels more than reading books or blogs. That’s why we always advise business owners to boost their video marketing strategies along with other digital marketing campaigns.
Video is currently the king of the digital marketing landscape and it’s evident by the different forms of videos we see every day. Be it on Instagram or Facebook, business owners are currently proactive in embracing all forms of video marketing platforms.
YouTube, for starters, is a wonderful place to start your video marketing journey. And if you are thinking about evolving or creating your own YouTube channel, you can use this article as a YouTube video marketing guide.
Overviewing YouTube Video Marketing Trend
Nowadays, we see a new video trend every other week. From changing patterns to embracing new Gen Z catchphrases, every new format matters when you want to catch the attention of your target audience.
Marketers must stay up-to-date with the latest video formats to stay relevant and maintain the engagement factor of these videos. This way, businesses would not only see a boost in brand awareness but also in the visibility ratio of each video they release. Moreover, one would get a higher ROI in the long run.
Keeping up with the latest video trend is a crucial factor when it comes to targeting younger audiences. Gen Z is all about visuals, from colorful patterns to big subtitles in every video, it’s all a part of the recent video format.
Here are the latest video trends that can be included in your YouTube marketing strategy:
AI and More AI
AI is on the rave right now, and it’s getting more and more dominating. YouTube Culture and Trends Report of 2023 clearly states that up to 60% of viewers will prefer watching AI-generated videos.
But AI-made videos are not enough, you still need to come up with engaging content. Nowadays we are seeing a mass production of such videos. Therefore, the factor of relevance and quality still matters. You need to put resources into searching relevant topics and then get AI’s help to generate engaging content.
Short and Sweet
Audiences are welcoming the short form of videos with open arms. Due to the rise of reels, today’s viewer's attention span seems to be reduced by a lot, and that’s the reason why most creators are producing short form of videos to deliver their message.
Make sure to create a script that will not only be short but also engaging throughout the duration. This is the perfect recipe to gain views and increase the share count as well. If you want to make the deal sweeter, you can leverage the YouTube Shorts format, as these would be the best for audiences who stay engrossed with reels. YouTube Shorts has already gained 150 billion monthly users, from which the platform gains 30 billion views daily. You can also gain from creating such videos as YouTube has a new monetization regulation for Shorts.
User-Generated Content
User-generated content is gaining popularity and is becoming an important part of the YouTube marketing campaign. Now, more than 86% of brands are using such video formats, and 75% of business owners from this percentage are confirming that using this trend has made their videos appear more authentic.
By using this trend, you would get client reviews and will be able to increase the audience engagement rate altogether. It’s a proven fact that videos that are created and featured by clients generate 10 times more views on YouTube than other video content produced by companies.
In short, UGC truly works! You can make use of running an influencer marketing campaign or asking a customer to shoot a small clip of their experience of using your products or services would be the best tactic.
Silent and Captioned Videos
Did you know that 85% of Facebook short videos are watched without a sound? This is because more people view content on the move. And that’s why the importance of being able to watch videos without sound is becoming a crucial part of YouTube marketing campaigns.
To meet this requirement, YouTube along with other social media platforms including Facebook, TikTok, and Instagram have audio transcription features. If you want to reach such a fast-paced audience, you should start including captions in your videos. Doing so will make them more available to diverse types of audiences.
Side Note: Captioned videos can be indexed and SEO optimized as you can include keywords in the captions. So, you can increase the visibility and search ranking of your videos with this new trend.
Shoppable Videos
You must have seen some videos that have embedded links to products and services. This “shoppable” YouTube marketing trend today is the perfect format for business owners to increase audience engagement as well as sales rate in one go.
There are so many YouTube Shorts with the same format which indicates that this trend is effective.
New Use of Long-Form Videos
Despite short videos being one of the most beneficial YouTube marketing trends, long-form videos are not completely forgotten. Even though, we have stated that short videos are most suitable due to the shorter attention span of today’s audience, long-form videos are still relevant as per video marketing data. The demand for longer videos is still in demand as per Google Insights.
Audiences prefer watching longer videos for research purposes or at the comparison stage when buying something. So much so that 59% of Gen Z watch longer videos even on popular short-form video apps such as TikTok and Instagram. Targeting this demographic would be easier by producing both shorter and long-form videos. Moreover, your videos will be received better when Gen Z will mature into adult customers.
Knowing Your Audience
This is the most basic YouTube video marketing step. Knowing your audience will give you the valuable information you need to run a successful campaign. As per most recent insights, YouTube is a prime platform in which people dive deep into their interests, despite the niche. According to a Google survey, 72% of YouTube users seek out videos of their interest. The same survey has discovered that 55% of Gen Z viewers watch content that no one in their circle is interested in.
Moreover, a recent digital media survey has found that 65% of Gen Z users are more likely to watch videos that are relatable than any viral videos that most people talk about.
So to capture your younger audience’s attention, you need to figure out what they are actively engaging with. Then similarly format your videos to make them go viral. Tapping into these niche interests will create ultra-relevant videos that will help you deliver the message to the right audiences.
YouTube Community for the Win
The popularity of YouTbe influencers is increasing every day, and it’s evident by the growing YouTube community. Any YouTuber influencers will give you a vote of confidence when it comes to building communities on this platform. Check out any popular YouTube channel and you’ll see that their fan base is not only loyal but very supportive. By producing videos that resonate with your audience, you can have your loyal fan base and see a drastic growth in engagement metrics.
The community and sub-community-driven nature of YouTube fosters passion and interaction among viewers with niche interests, encompassing a diverse range of fields, topics, and cultural movements.
Diving deep into your targeted audience’s interest is how you build such a highly engaging YouTube community that will start or get involved in discussions. Furthermore, they will spread your message, send positive signals to the YouTube algorithm, and create awareness for your brand. In short, it means driving more growth by gaining likes, comments, shares, and membership to your channel.
YouTube is a Key Platform to Attract New Clients
There is one vital thing to take away from this article: YouTube is a key platform for gaining new leads. If you have been looking for ways to boost ROI, embracing the YouTube platform might be the best approach. People visit YouTube to watch unboxing videos, product reviews, and buyers' guides to make an informed purchase. And business owners can take advantage of these forms of videos to maximize their profit.
Conclusion
When it comes to gaining traction with digital marketing, most experts don’t explore YouTube as much as they should. The reality is that YouTube has become a hub for both buyers and business owners to conduct business seamlessly. And to get on with it, you just have to stay relevant in the platform, following these trends.
Join hands with MyTasker today. Our YouTube marketing consultants will increase your brand exposure and keep your brand relevant. MyTasker’s virtual assistance is available 24/7 and 365 days, so you will never be left in the dark when working with us. Contact us today to explore our budget-friendly services.
You can also watch our YouTube Channel to get a better insight into the work we do, what our clients say about us, and how we can be an integral part of your success!
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