11 SEO Techniques and Strategies for Website

In the age of digitization, taking your business online has been crucial.

However, just going online is not enough to grab the attention of your target audience.

Even if you maintain all sorts of professionalism in your business website, it would remain incomplete unless advanced and strategies are implemented tactically.

Wondering what those tactics are?

Today, you are going to know some of the best SEO techniques that will help improve your website’s optimization (and traffic) remarkably.

These are the exact SEO strategies that have helped to boost our organic search engine traffic (unique visitor) by 35.36% in just 30 days. Utilizing Google Search Console is essential for tracking and improving SEO performance.

As you can see, utilizing the proper search engine optimization techniques boosts the traffic and ranking substantially. Therefore, it would be a smart ploy to use effective SEO techniques to increase your website traffic FAST.

Just keep reading…

(1) Understanding Search Engines

Understanding how search engines work is crucial for any SEO strategy. Search engines like Google, Bing, and Yahoo use complex algorithms to rank websites based on relevance, quality, and user experience. These algorithms analyze various factors, including keyword usage, content quality, link equity, and page speed, to determine the most relevant results for a given search query.

To optimize your website for search engines, it’s essential to understand how they crawl, index, and rank content. Search engines use spiders or crawlers to discover and scan websites, indexing their content in massive databases. When a user submits a search query, the search engine’s algorithm retrieves relevant results from its index, ranking them based on relevance and quality.

By understanding how search engines work, you can tailor your SEO strategy to meet their requirements, increasing your website’s visibility, driving more traffic, and improving your online presence.

(2) Make Your Site Super-Fast

Page speed is a critical ranking factor, and a slow website can negatively impact your search engine rankings. Google’s “Speed Update” downranks pages that load slowly on mobile devices, making it essential to optimize your website’s speed.

To make your site super-fast, focus on the following:

Optimize images: Compress images to reduce file size, and use lazy loading to defer image loading until they’re needed.
Minify code: Minify HTML, CSS, and JavaScript files to reduce file size and improve load times.
Leverage caching: Use caching mechanisms like browser caching and server-side caching to reduce the number of requests made to your server.
Use a content delivery network (CDN): A CDN can help distribute your content across multiple servers, reducing latency and improving load times.
Avoid too many HTTP requests: Minimize the number of HTTP requests made to your server by combining files and using sprites.

By making your site super-fast, you can improve user experience, increase engagement, and boost your search engine rankings.

(3) Maintain Mobile Friendliness

With the majority of internet users accessing websites through mobile devices, mobile friendliness is no longer a nicety, but a necessity. Google’s mobile-first indexing means that mobile-friendly websites are prioritized in search engine results, making it essential to ensure your website is optimized for mobile devices.

To maintain mobile friendliness, focus on the following:

Responsive design: Ensure your website’s design adapts to different screen sizes and devices.
Fast page speed: Optimize your website’s speed to ensure fast load times on mobile devices.
Easy navigation: Ensure your website’s navigation is easy to use on mobile devices, with clear and concise menus.
Large tap targets: Ensure buttons and links are large enough to tap easily on mobile devices.
Avoid pop-ups: Avoid using pop-ups on mobile devices, as they can be frustrating and difficult to close.

By maintaining mobile friendliness, you can improve user experience, increase engagement, and boost your search engine rankings.

(4) Use Long Tail Keywords in Your SEO Strategy

Long tail keywords are more specific phrases with lower search volume but higher conversion rates. Using long tail keywords in your SEO strategy can help you target specific search queries, increasing your website’s relevance and driving more targeted traffic.

To use long tail keywords effectively, focus on the following:

Conduct keyword research: Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find relevant long tail keywords.
Create content around long tail keywords: Create high-quality content that targets specific long tail keywords, increasing your website’s relevance and authority.
Optimize meta tags: Optimize your meta tags, including title tags and meta descriptions, to include long tail keywords.
Use long tail keywords in content: Use long tail keywords naturally throughout your content, but avoid keyword stuffing.

By using long tail keywords in your SEO strategy, you can increase your website’s relevance, drive more targeted traffic, and improve your search engine rankings.

(1) Make Your Site Super-Fast

Web users don’t have that much patience to wait for websites, that take too much time to load.

As a marketer, put yourself in the customers’ shoes and think about it:

How long will you linger over a slow-loading site?

Of course, not for long!

Without speed, there is nothing.

So, here’s the deal:

Optimize the formats and responsive sizes of the media that you have uploaded onto your website, and eliminate loose links and pointless data that slow down loading time. Ensure your web pages are well-structured to facilitate better indexing by search engines and enhance user experience.

Remember: it’s a race.

And most importantly, Google has publicly confirmed that website loading speed is one of the major ranking factors that Google uses

You can use one of the following tools to check your website loading speed:

Pingdom or GTmetrix

You can instruct your web developer to work on those factors which are affecting your website speed.

(2) Maintain Mobile Friendliness

Have you ever asked yourself: “Do I need a mobile friendly website?”

The truth is, a major section of the online customers is surfing the internet through their smartphones.

Google has already programmed an algorithm on April 21, 2015, which shows sites, that are responsive in nature, will be prioritized, and rank higher in mobile search results. Optimizing title tags and meta descriptions is crucial to improve visibility in google search results. They have given clear guidelines about how to make a website mobile friendly.

Use the Mobile-Friendly Test tool by Google to see if pages on your site are mobile-friendly or not.

So, what are you waiting for?

Make your website mobile-friendly today.

Use Long Tail Keywords in Your Search Engine Optimization Strategy

Long tail keywords are keywords or key phrases that are more specific to your product or service than more common head keywords (one word).

In general, long tail keywords get less search traffic, but will usually have a higher conversion rate.

The more specific your keyword is, the less competition you will have to face.

If you have just started your SEO campaign for a brand-new website, then you should concentrate on long-tail keywords and incorporate target keywords into your title tags and meta descriptions to enhance click-through rates.

Why?

The fact is this:

A new website doesn’t have that much authority to compete with big branded websites.

Here is a small case study:

We were trying to rank once with one of our article for the keyword “SEO tips”.

We quickly realized that it will be very difficult to rank in the top of Google for that term. Understanding search intent is crucial here, as it helps in choosing keywords that align with the specific reasons users have for searching.

Why?

Just look at the Google’s first page results for that keyword:

As you can see in the image above, Search Engine Land, entrepreneur.com, Ahrefs and other big websites are ranking for that keyword.

Also, there were about 11,900,000 search results, which is HUGE!

Did we give up?

Of course not!

This is where long-tail keywords come into action.

We targeted the long tail versions of the keyword “SEO tips.”

We decided to target “SEO tips and tricks” instead of SEO tips.

We noticed that this long tail keyword was less competitive.

Have a look:

Case in point:

The keyword SEO tips and tricks was getting decent searches per month.

That way, we quickly ranked higher with this less-competitive keyword.

Quite effective, right?

If you build quality backlinks to your blog post, you’ll also rank higher for the competitive terms like “SEO Tips” with ease.

(5) Produce In-Depth High-Quality Content

High-quality content is essential for any SEO strategy, as it increases your website’s relevance, authority, and engagement. Producing in-depth content can help you establish your website as an authority in your niche, driving more traffic and improving your search engine rankings.

To produce in-depth high-quality content, focus on the following:

Conduct thorough research: Conduct thorough research on your topic, using credible sources and data to support your claims.
Create comprehensive content: Create comprehensive content that covers all aspects of your topic, increasing your website’s relevance and authority.
Use engaging formats: Use engaging formats like videos, infographics, and podcasts to present your content in a unique and engaging way.
Optimize content for SEO: Optimize your content for SEO, using relevant keywords, meta tags, and internal linking.

By producing in-depth high-quality content, you can establish your website as an authority in your niche, drive more traffic, and improve your search engine rankings.

(6) Structuring Your Content for SEO

Structuring your content for SEO is essential for increasing your website’s relevance, authority, and engagement. A well-structured content strategy can help you target specific search queries, increasing your website’s visibility and driving more targeted traffic.

To structure your content for SEO, focus on the following:

Use a clear hierarchy: Use a clear hierarchy of headings, subheadings, and paragraphs to structure your content.
Use internal linking: Use internal linking to connect relevant pages and increase your website’s authority.
Optimize meta tags: Optimize your meta tags, including title tags and meta descriptions, to include relevant keywords.
Use keyword clustering: Use keyword clustering to group relevant keywords and increase your website’s relevance.

By structuring your content for SEO, you can increase your website’s relevance, authority, and engagement, driving more targeted traffic and improving your search engine rankings.

Produce In-Depth High-Quality Content to Boost Organic Traffic

Developing the right kind of content is not like composing a music track: it’s not very likely that you will become a one-hit-wonder with just one post.

Quality trumps quantity when it comes to online content.

Professional SEO companies never limit their knowledge to just optimizing, they create high-quality content as well.

Write. Provide. Research. Offer. Optimize your meta description to create compelling summaries that engage users and improve click-through rates.

Keep posting articles that you have written with passion for the subject and that will help others too.

What is Search Engine Optimization anyway, if it does not involve quality?

Be smart. Write well.

Google loves fresh quality content.

Now:

If you find it hard to select awesome topics for your next blog post, don’t worry.

There are dozens of ways to find amazing blog post topic ideas.

Google news and Buzzsumo are two of my favourite tools to find awesome content ideas.

For example:

Go to Buzzsumo, select Past year from left, enter a broad topic and then click on the search button.

Buzzsumo will show you the mostly shared content in the last 12 months like this:

These are the best-performing articles in the last one year.

Also, you can use Google News for latest content ideas.

Here is how:

Easy, right?

(5) Update and Republish Old Blog Posts

There is no secret in the fact that, people love to read updated content all the time.

Not only people, Google also prefers to show their users up-to-date content for better user experience.

Therefore, you should update your existing web content with newer ones for getting a better result. Use Google Search Console to track performance and identify which content needs updating.

Wondering whether updating old content works?

The short answer: YES.

As you can see in the screenshot above, organic traffic for one of our old blog articles increased by 33.21% in 30 days by updating that post.

Now:

The post is ranking #1 with the target keyword “reasons to hire a virtual assistant”.

Not only that, the same post is ranking for several similar long-tail keywords:

Bottom line:

Update your low performing old blog posts as soon as possible. It’s usually a 10x faster (and more effective) way to re-publish your old content than creating something new from the scratch.

Pro tips: At MyTasker, we have seasoned content writers and SEO experts who can help you update your old blog posts according to the trend. Seek our assistance to make your posts up-to-date.

(6) Link Building: Keep Quality in Mind, Not Quantity

A search quality senior strategist at Google recently has revealed that “Backlink” is one of the top 3 ranking signals in Google’s search algorithm.

Look what Google is saying about the role of backlinks:

So:

What is quality backlink?

A link from relevant and high-quality website is considered as a quality link.

For example:

Your blog post is about SEO tips. Then, your blog post will need backlinks from other SEO blogs.

You can build links from Digital Marketing or content marketing blogs too, because these are (SEO, Digital Marketing or Content marketing) closely related topics.

On the other hand, you can’t build links from fashion related blogs or articles for your SEO tips article. Those will be irrelevant ones.

The fact is this:

The higher is the relevance between the original content and backlink content, the greater becomes the quality of the backlinks. It is also important to build backlinks that are relevant not just for Google, but also for other search engines.

Also, you must know by now that buying hundreds of links back to your website is a trick that no longer works.

Understanding the mindset of the search engine users will help you generate better links with proper keywords, instead of having to resort to cheap antics like buying fake links that redirect people all over the net.

Don’t irritate the user. Help them.

Simple and self-explanatory links will do just that, and won’t even cause you to be banned from the Search Engines.

Beware from Google Penguin algorithm. Penguin penalizes websites that are building low quality and irrelevant backlinks to their website.

Bottom line:

If you want more organic traffic for your website, quality link building is a must.

(7) The Rise of Voice Search

Speaking to computers was unimaginable until movies like Star Trek popularized such ideas of future technology. Being able to speak to machines and having them work for us gradually came to the trend for the R&D of various companies.

Today, it has been a well-known aspect in case of online queries. Programs like Google Now, Siri, and Cortana are becoming more popular day by day with improved user interphase.

Optimizing for voice search can increase the likelihood that your article would appear in the featured answer box, which is also known as “direct answer” and “rich answer”.

This will free the user to put their fingers to better use like holding the morning coffee on the way to work, etc.

After all, who wants to type so much?

Now, you might be wondering how to optimize your content voice search.

It is high time to improve your website content by incorporating long tail keyword. Conversational phrases should be added while optimizing conversational voice search. Apply a keyword strategy that goes well with how people talk and ask questions in real-life situations.

Think about questions that can be thrown at you by the customers, and create content that aligns with their search intent, focusing on those conversational search terms.

(8) Switch Your Website to https

If one were to describe the internet, adjectives like ‘private' and ‘confidential' would hardly crop up. To this date, there are many internet activities missed out on because people are cautious of their personal information and don't trust the internet as a secure and private medium.

Changing your site from HTTP to https will secure the connection with the user and protect their details.

During online transactions or filling up E-commerce forms, everything would remain safe through https only. Also, Google gives a ranking boost to secure hyperlink transfer protocols.

Do you really want to miss out on that?

Make your business website secure right now!

(9) Make A Strong Presence on Social Media

Social media is HUGE.

The first websites newbies are exposed to are Facebook and other social media accounts. Almost everyone online has at least one or two social media accounts.

Why not? Who wouldn't want a personal page on the internet that states all about their lives?

Now, it would be really unwise not to strive to be a part of that.

A single post showing up on someone's timeline can interest the user to click it. Moreover, they share, comment, re-post, and contribute till they ensure that the people they care about have read those articles.

Through the use of social media, your marketing content can be shared more and more. This would make the content reach more people within short span of time.

The more eyeballs you can attract, more chances are there that your services would get exposed to the wider audience, resulting in increased follower base.

Bottom line:

Share useful content on your social channels to grow your follower base. Thus, it will catalyse your SEO strategies with the increase in social media sharing.

Social media can encourage more external sites to link back to your quality content. The more relevant external links you have, the more recognition you'll achieve in Google search engines.

Don't miss out on social media, it is the door to home for many internet users, and engages a vast potential market for optimization. Post and let your articles thrive on social media.

(10) Google Is the King, But Don't Forget Bing And Yahoo

The domain of internet doesn’t revolve around a particular search engine only. Understand that search engines aren’t a monopoly. No engine has reached that epitome of performance yet, so that it can command every search query.

There are still users who prefer Yahoo or Bing, and some are just plain used to it. Some unknowingly set the others as default browsers and never notice a change.

Understand that this requires you to adapt to the workings of the major search engines and other search engines, and develop your site accordingly. Emphasizing the importance of optimizing for multiple platforms can significantly improve your ranking potential.

Remember:

It is called Search Engine Optimization, not Google optimization.

Adjust your site to match the ethics of these engines as well. It will improve your SEO over multiple engines by bringing a hike into your SERPs.

Just like you have competition, Google has too. Tap into it.

(11) User Experience Is the New SEO

Rule of sales: Customer is always right.

Rule of the internet: User is always right.

Of course, don't take this too literally, but understand the message behind this. Right from the first click, your site must serve the user like a shopkeeper must service a customer.

Guide them through the various options that your site offers at a good speed. Strategical assistance will do wonders in this field. Keeping the experience pleasant and user-friendly will guarantee a return and better ratings.

Don't just communicate, SERVE.

The advanced Search Engine Optimization techniques and strategies in 2022 are expected to improve the functionality and quality of a large number of websites.

With more people becoming educated on the subject, we can expect a much better experience from engines as well as leading sites like Wikipedia, etc., to boost their game and improve one of the best things in the world: The World Wide Web.