Content is a vital digital marketing element. However, only attractive content is not enough to impact the target audience unless it is relevant.

So, how will you find out if the content is useful for the target audience?

One simple way to know is to monitor the performance of your content using analytical tools. Once you know which parts of your content are not grabbing the audience’s attention, you can modify or eliminate them to improve readability. Firstly, let us understand the nuances of Content Intelligence and establish ways to overcome content marketing challenges.

What is Content Intelligence?

This is a process of content analysis using machine learning and artificial intelligence. It helps you identify the opportunities for improvement and optimization. Content Intelligence revolves around the idea to identify the type of content that resonates with the audience.

Content Intelligence Crucial Insights:

Content writing trends
Peek into the way the target audience engages with the content you share
Pick a favorable tone, language, style, and voice for the content
Make content intelligence-applied data-driven decisions to improve the content marketing strategy
You can optimize your landing page content with superior-quality words, tone, diction, and audience requirements

Content Intelligence Significance

Experienced marketers cannot emphasize this fact enough that content is the ultimate factor that will decide the fate of your marketing campaigns. Therefore, all marketers spend significant time and effort to create their content. However, many marketing professionals miss out on vital aspects such as objectives, opportunity, and cost. They forget to consider the potential impact it can have on your audience. This is one of the reasons for controversy for some brands unintentionally.

You can chalk out the overall user and competitor analysis data to build an effective content marketing strategy and integrate Content Intelligence.

Reasons to apply content intelligence -

It will help you generate useful and high-quality leads
Obtaining more conversion and increasing the ROI
Attracting more traffic
Quick content output
High-quality lead invitation

Moreover, you can overcome difficult content marketing challenges with content intelligence.

There are several other benefits to content marketing as follows -

Competitor analysis
Establish content type suitable for the audience
Predict content performance with audience and competitor data
Real-time content performance analysis
Generate an impeccable content marketing strategy that helps you provide resources that directly target users’ search intent
AI tools assisted content automation

By offering all these benefits, content intelligence facilitates faster deliverance, requires less human effort, and reduces costs.

Besides, you will get deeper insights into audience requirements. Once you have figured out what your audience needs, it is easier for you to build a winning content strategy to benefit the creator and the audience equally.

Must-Have Essential Features for Content Intelligence

If you have made up your mind to work with a content intelligence platform, we will help you decide what features you should not overlook.

Check If It Collects Real-Time Data

One of the most effective attributes of a content Intelligence platform is real-time data representation for result accuracy. Its primary purpose is to offer a system that allows you to create content based on current market and content writing trends and audience preferences.

So, what is the significance of this feature?

The digital marketing industry changes in leaps and bounds. It is so unpredictable that the things that are normalized today might become taboo tomorrow. Therefore, ensure to monitor the changes for adaptability and competitive edge.

Having access to real-time data enables you to be flexible and apply your currently acquired knowledge to your content marketing strategy.

Also, you can beat your competitors by being the first to introduce the latest changes to your content. Your audience will be more inclined to check your content first as you will have something new to offer.

Process Automation

Dependency on manual work alone is unsmart. A little help from the AI tools will encourage you to save time and cut costs all at once. A content platform that facilitates automation will help you generate effective and scalable strategies by eliminating content marketing challenges.

Certain processes need to be automated. These are as follows:

Audience segmentation
Rank and Web Traffic Analysis
Competitor and market research
Content performance report
Keyword search

Reducing the human effort on even a few of these processes will significantly lower the time and money you spend on creating a dedicated piece of content. Therefore, you can focus on creative aspects and dedicatedly improve the overall quality. You will also get ample time to devote to more complex tasks.

Competitor and Audience Insights

Your content might perform well as per your web traffic analysis, but to go one step ahead, you need to look into what your audience and competitors want. For instance, during a Cricket World Cup match, most people are usually very much interested in the sport. You can check if your competitors are also producing their content highlighting the sport. You can do the same for your brand. This will help you stay relevant and interesting. Say, for example, you are a brand that sells food. You can introduce special discounts or name a few dishes in honor of the best-performing player.

Content Intelligence tools come in handy when you are going to conduct your research on audience and competitor insights. These tools collect data and information from both competitors and audiences to create engaging content. Therefore, you must select platforms that can collect and analyze external data and make it more accessible.

The process in which you depend on your historical data is tedious. It is better to rely on insights to get better performance.

Third-Party Integrations

Content marketers usually use an assortment of tools to aid their entire production process. A great content intelligence tool will have third-party tools integrated within the system so you do not have to jump from tools to tools to enjoy an all-around experience. Let us take the example of WordPress. On WordPress, you can perform basic website-building tasks and install plugins to facilitate smooth operations for all the functions you require on your website.

Several popular content intelligence tools are compatible with two important Google tools - Google Search Console and Google Analytics. However, a good content intelligence tool must have the facility to integrate a Content Management System (CMS), keyword research tool, etc.

Figure out what systems and tools you will need for your business besides the common and important ones. Once you have made a list, try to check which content intelligence systems are compatible with those. Finally, check if it is compatible with your go-to software.

Bottom Line

Content intelligence is an effective way to streamline your content marketing efforts. These platforms have integrated systems and amazing features that simplify your work for you.

You can effectively reduce human efforts and production costs. Skyrocket your business with effective content marketing strategies and build an effective analytical system that will help you monitor your performance.

Do you need help building an effective content strategy? Contact us today at MyTasker and get a complimentary consultation from our experienced digital marketing experts.