Let’s be honest, social media isn’t just about posting pictures of your lunch or your dog in a Halloween costume (although, let’s face it, that does bring in the likes).
For businesses in the UK, social media is a powerful tool to connect with customers, boost visibility, and drive growth. Around 95% of the UK population is online, and over 50% of consumers have made a purchase directly through social media. If you’re not using these platforms, you’re missing out on a massive opportunity.
But managing your business’s social media can feel like a full-time job. Between running your business, meeting clients, and dealing with all the little things that come with being an entrepreneur, there’s not much time left to create engaging content or reply to every comment.
In fact, nearly 40% of small business owners in the UK admit they just don’t have the time to focus on social media marketing at all.
That’s where a Virtual Assistant (VA) comes in. They can schedule posts, interact with followers, and keep your online presence going, all while you focus on what you do best. In this blog, we’ll take a closer look at what exactly a social media Virtual Assistant does and the value they can bring to your business.
So let’s get started.
Who is a Virtual Assistant?
A Virtual Assistant (VA) is someone who helps run your business, without the need for a desk or a nine-to-five schedule.
When it comes to social media, a VA is the person who takes over the day-to-day tasks of posting, replying to comments and direct messages, and keeping your online presence consistent. Think of them as your social media manager, but without the overhead of hiring a full-time staff member.
Unlike an in-house employee, a VA works remotely, giving you the flexibility to scale their work depending on your needs. They’re pros at managing multiple accounts and platforms, and they can fit into your team without any issues. Whether you're a solopreneur or running a small business, a VA can take social media off your plate, leaving you with more time to focus on other parts of your business.
So, instead of trying to understand a complicated trend or worrying about ignoring comments, a VA ensures your accounts are active, responsive, and always on-brand.
Why You Need a Virtual Assistant for Social Media
Get back time
We all know social media can be a huge time drain. A VA will take care of the scheduling, posting, and engagement, giving you back precious hours. Now you can actually focus on running your business (or just catching up on sleep, we won’t judge).
Reduce Stress
Running a business is a lot of work, so social media doesn’t need to be another thing to add to your list of worries. A VA can handle it all, so you can breathe easy knowing your online presence is in safe hands. No more scrambling to come up with something clever at 11 p.m. with your eyes half closed.
Cost-Effective
Full-time employees aren’t cheap, especially when you’re trying to keep overheads low. A VA offers the expertise you need without the full-time price tag. It’s the best of both worlds, you get an expert, at a fraction of the cost of what you would normally pay.
You need their expertise
Social media trends change so fast, it’s like trying to catch a greased pig. One minute it’s the Ghibli trend, the next it’s the latest ice bucket challenge—honestly, it can feel like keeping up is a full-time job in itself.
A VA knows the ropes and keeps track of these trends so you don’t have to. They understand what’s hot (and what’s so last week), so your content always feels fresh, relevant, and timely.
To learn more about the benefits of hiring a social media virtual assistant, you could read our blog - Digital Marketing Virtual Assistant: Your Key to Online Success.
How a Virtual Assistant Helps with Social Media Management?
Planning and Scheduling Posts
A VA can take the stress out of planning your social media. Using social media tools like Buffer, Hootsuite, or Later, they’ll schedule posts for weeks in advance. This way, your content goes live on time, every time.
By planning ahead, you can maintain consistency across your channels. It’s also easier to balance different types of posts: Reels, static posts, and informational posts.
This keeps your audience interested without feeling like they’re being sold to constantly.
Content Creation
You don’t have to write every post yourself or dance for TikToks and Reels.
A VA can create social media content that aligns with your brand voice, ensuring your posts sound authentic. Plus, they’ll repurpose your existing content across multiple platforms, stretching the value of a single post.
Need a little extra polish? Your VA can collaborate cross-functionally with graphic designers or content creators to improve the quality of visuals.
Engaging with Followers and Building Relationships
Social media is about building connections, but it can be tough to keep up with comments, messages, and inquiries. A VA can handle all that for you, responding to comments, answering questions, and ensuring your followers feel heard.
They’ll also encourage and track user-generated content, like followers that share their experiences or reviews. This creates a community feel around your brand, which can lead to stronger customer loyalty and more organic engagement.
Monitoring Social Media Trends
Social media trends move fast, sometimes faster than the UK weather! What’s hot one week can be out of style the next. A VA stays on top of these trends, from trending audios to viral challenges, ensuring your content stays timely and relevant.
They’ll also monitor what’s happening in your industry, adjusting your content strategy based on current trends or feedback from your audience.
Automating What’s Possible
Automation tools like Zapier and Buffer help streamline tasks like posting and reporting. By automating repetitive actions, your VA can focus on strategy and content creation, rather than getting bogged down with the small stuff. It also ensures you stay consistent without burning out.
Allowing You to Focus on High-Impact Activities
You’re running a business, and your time is precious. While a VA takes care of social media management, you can focus on high-priority tasks like product development or client relationships. Delegating these responsibilities to your VA means you can direct your energy where it matters most.
Choosing the Right Virtual Assistant for Your Business
What to Look for in a VA
When hiring a VA, look for experience in social media management, and make sure they understand your industry and brand. They should be familiar with social platforms, communication tools, and content creation.
It’s important to choose someone who understands your brand’s tone and voice, so your social media presence stays consistent.
How to Test a VA’s Expertise
Don’t just take their word for it, test their skills with a small project first. Let them run your Instagram for a week, or have them ideate posts for a month. This gives you a feel for their work ethic and how well they understand your brand.
Finding a Reliable VA
If you’re looking for a trusted and reliable social media VA, you might consider traditional hiring methods like reviewing resumes or posting job listings. This allows you to get a good sense of the candidate’s experience, skills, and background before making a decision.
Alternatively, you can work with a trusted virtual assistant agency. Agencies do the heavy lifting for you, they vet candidates, review resumes, and ensure they meet your business needs. This saves you time and ensures that you get a skilled VA without having to sift through dozens of applicants.
When it comes to costs, VAs often charge either hourly or monthly. Make sure to clarify the details of what’s included in the rate and discuss timelines and expectations up front.
Introducing MyTasker
At MyTasker, we provide expert virtual assistant services to help businesses manage their social media effectively. Our team of experienced VAs takes the stress out of social media management, ensuring your brand stays active, engaged, and consistent across all platforms, so you can focus on growing your business.
Why Choose MyTasker for Your Social Media Virtual Assistant Needs?
Expert Social Media Skills
From Instagram to LinkedIn, our VAs are experienced across all platforms, creating content that’s on-brand and designed to engage.
Quick Onboarding
Your VA will quickly adapt to your brand’s voice and social media strategy, so you can see results right away.
Flexible Pricing
Choose the plan that fits your needs, whether it’s full-time, part-time, or project-based support.
24/7 Support
Social media doesn’t stop, and neither do we. Our VAs are available around the clock to keep your social presence active and responsive.
Trusted Security
Your data is safe with us. All VAs undergo background checks and sign NDAs to ensure your business information stays protected.
Continuous Support
Our account managers are always available to assist, helping you get the most out of your social media VA.
Vetted Professionals
We only hire the best. Each VA is thoroughly vetted to ensure they have the skills to manage your social media effectively.
Level Up with a Social Media VA
To wrap it up, a Virtual Assistant (VA) can be a boon when it comes to managing your social media. From content creation and scheduling to engaging with followers, a VA can help you stay consistent, relevant, and stress-free online. With the right support, you can ensure that your social media presence not only stays active but also drives growth for your business.
Don’t let social media management take up all your time. By delegating this task to a skilled VA, you free up time to focus on what truly matters: growing your business and serving your customers. It’s time to take the leap, so let a VA handle the digital grind while you focus on scaling up.
Outsourcing your social media management means you’ll have more time, less stress, and a stronger, more consistent online presence. The right VA can make all the difference in keeping your brand engaged, active, and on track for success.
Don’t wait any longer—book a free consultation with MyTasker today and find the perfect social media VA to suit your needs. Let us take care of the digital grind while you focus on what truly matters.
